Sales lead and sales prospect are two terms that salespeople throw around all the time. But do you really know what each means? If you’re looking to take your sales game to another level, it’s important that you understand the difference between these two sales terms. Here at LANA, we’ve simplified these terms for you.
A sales lead is simply a list of potential customers or clients who show an interest in buying from you at some point in the future. Sales leads vary greatly; while some might become loyal customers, others may never buy anything from your company ever again (at least not through this channel). A sales prospect, on the other hand, is someone who has already expressed genuine interest in purchasing something specific from your business – either now or sometime down the road. Let’s take a deep dive into sales leads and sales prospects.
What is a sales lead?
A sales lead is when someone has shown interest in your product or service, but that does not necessarily mean they are ready to buy it. Sales leads can come from a variety of sources, such as online searches, referrals, or advertising. When you have a sales lead, it’s important to nurture the relationship and continue providing valuable content and information so they stay interested in what you offer.
What is a sales prospect?
A sales prospect means there is a chance for a sale because they have already expressed interest in what you offer. A sales prospect can be someone who has contacted your company directly or someone who has been referred to you by a current customer or partner. It’s important to keep track of all your sales leads and prospects so you can follow up with them at the right time!
How can sales leads become sales prospects?
There are several ways that sales leads can become sales prospects. Sometimes, all it takes is providing more information about your product or service and answering any questions the lead may have. Sales leads can become sales prospects by learning more about what they want and need from your product or service. You can do this by asking questions and providing them with the information they need to make a decision. You can also reach out to potential customers proactively to introduce them to your business.
If you provide good customer service and connect with potential customers, they will likely become sales prospects. It is important to stay connected with leads so you can continue nurturing the relationship until they are ready to buy. However, not every sales lead will become a sales prospect. Some may never be interested in buying what you are selling, while others may not be ready yet.
Marketing a sales lead vs a sales prospect
- Stay connected with leads so you can continue nurturing the relationship until they are ready to buy. This can be done in the form of regular email marketing, monthly newsletters and regular SMS marketing.
- Learn more about what they want and need from your product or service. This can be done in the form of customer feedback surveys, reviews and social media marketing and management.
- Provide good customer service and connect with potential customers. This can be achieved by engaging with customers on social media and answering customer questions and enquiries promptly.
- Push customers down the sales funnel by maintaining two-way communication with a customer, whether this is through SMS marketing, social media or by responding promptly to web chat or emails.
- Send personalised emails
- Keep conversations casual
- Be timely in your response to customer enquiries or questions
- Establish rapport and trust
Want To Find Out More About Sales Lead And Sales Prospect? Contact LANA
Here at LANA, we can help you keep track of all your sales leads and prospects so you can follow up with them at the right time! We offer services like reputation management, targeted SMS and email marketing, and conversion tracking. Get in touch with us today, to find out how you can find success in the sales process.